Premium fashion for e-bike riders. Hoodies, tees, beanies, backpacks with hidden 3M Scotchlite stitched into the details. Looks like elevated streetwear in daylight. Lights up like a highway sign under headlights.
E-bike injuries are up 400% since 2017. Most happen after dusk. The classic solution — a day-glo safety vest — nobody wears. We rebuilt reflective gear as streetwear: premium cotton, clean cuts, 3M Scotchlite hidden inside the chest panels, sleeves, and hood edges. By day, nobody knows. By night, drivers see you from 500 feet.