E-bikes exploded during the pandemic. Great for cities, great for teens, terrible for safety data. The classic solution — a day-glo safety vest — nobody wears. Not the teens, not the commuters. They look dorky.
Make the reflective tech look so good people want to wear it. Hide it in the details. 3M Scotchlite stitched into seam lines, chest panels, hood edges. By day it reads as a premium streetwear accent. By headlights at night, it lights up like a highway sign.
Because the kids riding e-bikes are the exact people who should sell this gear — to each other, through social, with their names on it. 20% commission. Points. Leaderboards. Parents keep oversight. Real first business, real first paycheck.